This is my first post in which I'll be discussing 10 contemporary logos/brands that reflect ITS principles and style. Firstly here are some ten brands that do just that:
1. Symbiotiq: A web design company that I found.
Website: http://www.symbiotiq.com/
2. Artem: A special effects designing company.
Website: http://www.artem.com/
3. Core Dynamics: A technologies company.
Website: http://www.coredynamics.com/
4. Vibrant Drive: User experience specialists
Website: http://vibrantdrive.com/
5. Pixlpushr: A logo design (does not seem to be in use but I found it appealing to this to none
the less)
6. Tempatic: Word press themes.
Website: http://templatic.com/
7. i hate you: A logo I found that doesn't seem to be in use but is visually appealing.
8. Danzk: A danish lifestyle blog logo
Website: http://www.danzk.net/
9. Uniiq: Another logo of which I'm not sure is currently in use.
Website: http://www.logogallery.net/uniiq
10. John Lauren: Photography website.
Its worth mentioning that a lot of the logo's I looked at I found at a great site that hosts a gallery of logo and brand designs done by various people: http://www.logogallery.net
Now out of these 10 logos I've chosen my favorite 5 which I'll discuss in further detail with regards to ITS to justify why they are my favorite 5.
Firstly there's 1: Symbiotiq. I chose this logo because of it's simplified forms and typeface. The type is the main focus in this one with the simple blocks of colour making up a q that relates to the brand name even though it is the last letter. The colours used are simple yet vibrant enough to make an impression on the viewer without taking away from the typography.
Secondly there's 4: Vibrant Drive: Just as the prior mentioned Symbiotiq logo design colour use was very important with this one. The colour image in the logo is made of basic coloured geometric shapes similarly to some of the works done by Anton Stankowsi such as his Berlin-Layout (http://www.stankowski06.de/basis/html/kategorien/marken_grafikdesign/marken.html). The rounded corners of the chosen typeface relate it well to the shape created.
Thirdly there's 8: Danzk. Interestingly this logo won a logo of the month award back in 2010. The typography is the main focus of this logo. It's a simple yet elegant design that was created in simple black and white. The geometric forms that create the silhouette of letters are laid out in a simple grid with all letters seemingly fitting in a square of the same size. Its a good example of how a typeface can be simplified to such a degree but still be perfectly legible.
Fourthly there's 9: Uniiq. The logo is simple, made with just black and white. Again the letter q is emphasized in the design as it is used to creatively create a simple yet stylized character with a hat and pipe. Its an interesting take on the letter Q in the logo which seems to exemplify both sophistication and fun. The overall logo shows hierarchy of type and is all centered with the overall logo conforming to a basic triangular shape.
Fifthly there's 10: John Lauren. This logo is another good example of how a simple design can go a long way. The logo is partly made of simple geometric forms with hard edges and sharp corners that go well with the typography. Focus is also made on the image which represents a simplified yet clear camera shape that's created by linking the two N letters. Lastly there is no personal expression while still conveying a clear message as to the function the logo represents.
Thank you for taking the time to read through my post and I hope you found it interesting.
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